Jörg Müller, Deutsche Telekom Laboratories

Jörg Müller is a senior researcher at Deutsche Telekom Laboratories, Berlin. His research interests are context adaptive digital signage and advertising in pervasive computing. In particular, he is interested how audience measurement (e.g. via cameras) can be used to implement self-optimizing advertising schedules on digital signage (similar to Google AdWords on the Web). In this context, he deployed the iDisplays (with Münster University) and MobiDiC (with German Telekom) digital signage networks. Jörg did a phd on context adaptive digital signage in transitional spaces in Münster. He studied computer science at the universities of Freiburg and Saarbrücken and worked on user interfaces for hand-held projectors (with Sony), driver workload estimation (with Daimler), and Mind Mapping (FreeMind).

Florian Alt, University of Duisburg-Essen

Florian Alt is a PhD student in the Pervasive Computing and User Interface Engineering Group of Albrecht Schmidt at the University of Duisburg-Essen, Germany. His focus of research is on context-sensitive advertisements and interaction with public displays. He investigates how pervasive technologies can be used to sense the audience as well as learn the users’ interests in advertising environment and investigates different interaction techniques with public displays. Further, he is interested in novel advertising spaces such as cars and mobile display systems. Florian earned his diploma in media informatics from the University of Munich in 2007. He completed his master thesis at the Fraunhofer Institute for Intelligent Analysis and Information Systems; the topic was An Annotation Platform for the WWW. During and after his studies he worked for Pinnacle Systems Inc. and Schreiner MediPharm LP in the United States.

Daniel Michelis, Applied University of Anhalt

Daniel Michelis is substitute professor at Anhalt University of Applied Science. In his research he focuses on social technologies and the shift from an economy of attention to an economy of engagement. In the past, he has been working on interactive screens in public space and especially in the evaluation of the usage behaviour of public screens since 2005. He holds a PhD from the Institute of Media and Communications Management at the University of St. Gallen. In his thesis he examines the motivations behind the use of interactive displays in public space.

George Roussos, University of London

George Roussos holds a B.Sc. in Mathematics from University of Athens, Greece, an M.Sc. in Numerical Analysis and Computing from University of Manchester Institute of Science and Technology, UK, and a Ph.D. from Imperial College of Science Technology and Medicine, University of London, UK. Before joining Birkbeck College as a lecturer he worked as the Research and Development Manager for a multinational information technology corporation in Athens, Greece, where he was responsible for the strategic development of new IT products in the areas of knowledge management and mobile internet; as an Internet security officer for the Ministry of Defence, Athens, where he designed the Hellenic armed forces Internet exchange and domain name systems; and as a research fellow for Imperial College, London, where he conducted research in distributed systems. He is currently investigating the effects of social activity on system architectures, and exploring mechanisms to support navigation and findability. He is a member of the ACM, SIGMOBILE, the IEEE, the IEEE Communications and the IEEE Computer Society.