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IMPORTANT DATES Apologies if you receive multiple copies of this CfP. ====================================================================== CALL FOR PAPERS 2nd Workshop on Pervasive Advertising In conjunction with Informatik 2009 28.9. - 2.10.2009 Lübeck, Germany http://pervasiveadvertising.org/informatik2009 Submission Deadline: April 26, 2009 ====================================================================== Electronic displays have become ubiquitous and replace traditional posters and billboards. Hence they not only provide a way of showing dynamically updated content, but also means to react implicitly and explicitly to the audience in their vicinity. In order to interact with the target audience, technologies need to be explored capable of identifying the user or his interests / needs. The current generation of mobile phones come with high speed Internet access and built-in location sensing. Those properties make mobile phones a powerful mediator between the advertiser / advertising platform and the customer. Social networks such as Facebook, MySpace or LinkedIn are rapidly growing. Such platforms include detailed information not only on the interests of users (based for example on profiles and histories) but also on their network. This information is placed on the Internet and shared with friends or even the public. These technological advances, and others, change the opportunities and challenges for advertising radically. Consequently, advertising is becoming one of the major drivers of pervasive computing technology for many end-users (e.g. mobile ads, digital signs, context awareness, RFID). Yet we believe that the attention this topic received in the pervasive computing community does not equal its immediate impact on society. Taking a positive view we can envision advertisements that precisely match a person’s interests and fit the current situation so well that people enjoy receiving them and see advertising as a pleasant distraction. On the contrary taking a negative view one could imagine a world where people cannot escape from advertisement, where we are continuously tracked and where advertisements reduce the quality of life. Both views even though very extreme are worthy of further discussion. Hence we hope to provide a venue for this discussion by offering this workshop. PAPER SUBMISSION AND PARTICIPATION We ask potential attendees to submit up to 15 page papers describing their research interest and particular focus on the workshop topic. The paper may include the description of ongoing research, results found, experience gathered, new ideas, future projects or questions on topics related to pervasive computing and advertising. Each participant is asked to provide a short paragraph (up to 200 words) on their vision of advertising in 25 years from now. All submissions will be peer-reviewed. More information can be found at http://pervasiveadvertising.org/informatik2009 All submissions must be submitted electronically via the conference management system. Details can be found at http://www.informatik2009.de/einreichung.html Papers should be no longer than 15 pages. All papers must be submitted in PDF. At least one author for each accepted paper is expected to attend the workshop. All papers will be published in the GI Lecture Notes in Informatics (LNI) series. Selected papers from the workshop may be considered for expansion and inclusion in a special issue of a journal. IMPORTANT DATES * April 26, 2009: Deadline for electronic submission * May 25, 2009: Author Notification * July 1, 2009: Submission of camera-ready WORKSHOP ORGANIZERS Jörg Müller, University of Münster E-mail:
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Paul Holleis, NTT DoCoMo Euro Labs E-mail:
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Albrecht Schmidt, University of Duisburg-Essen E-mail:
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Michael May, Fraunhofer IAIS E-mail:
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