ProgramPervasive Advertising Proceedings
Pervasive Advertising Slides
- Daniel Michelis, Miriam Meckel: Why Do We Want to Interact With Electronic Billboards in Public Space?
- Martin Strohbach, Ernö Kovacs, Miquel Martin: Towards Pervasively Adapting Display Networks
- Gilbert Beyer, Christoph Mayer, Christian Kroiss, Andreas Schroeder: Person Aware Advertising Displays: Emotional, Cognitive, Physical Adaptation Capabilities for Contact Exploitation
- Nick Taylor, Keith Cheverst, and Jörg Müller: Affordances and Signifiers of Community Noticeboards
- Ross Shannon and Aaron Quigley: From intrusive to supportive: recommendations for pervasive advertising
- Thomas Phan: Automated Computational Aesthetics for Online Graphical Advertising
- Susanna Paasovaara, Jussi Huhtala, Minna Isomursu, Jonna Häkkilä, Jani Mäntyjärvi: Studying UI Design for Mobile Advertisement
- Johannes Haeussler, Anett Schuelke, Jochen Bauknecht, Daniel Kraft, and Marcus Kuhnen: Personalized Pervasive Advertisement through Service Blending - Automatically Enriching the Call Experience
- Lang Jia and Paddy Nixon: Trust-based SPAM Prevention for Pervasive Advertising
- Ross Shannon, Matthew Stabeler and Aaron Quigley: Profiling and targeting opportunities in pervasive advertising
- Kurt Partridge and Bo Begole: Activity-based Advertising: Techniques and Challenges
- Florian Alt, Albrecht Schmidt and Christoph Evers: Mobile Contextual Display Systems
Our overall and foremost goal is a highly interactive workshop that creates a space for discussion and exchange.
| Time | Program |
|---|
09:00
| Welcome & introduction to the workshop | | 09:10 | Introduction game / ice breaker | 09:30
| Presentations & discussion (10 minutes each)
- Daniel Michelis, Miriam Meckel: Why Do We Want to Interact With Electronic Billboards in Public Space?
- Martin Strohbach, Ernö Kovacs, Miquel Martin: Towards Pervasively Adapting Display Networks
- Gilbert Beyer, Christoph Mayer, Christian Kroiss, Andreas Schroeder: Person Aware Advertising Displays: Emotional, Cognitive, Physical Adaptation Capabilities for Contact Exploitation
- Nick Taylor, Keith Cheverst, and Jörg Müller: Affordances and Signifiers of Community Noticeboards
- Ross Shannon and Aaron Quigley: From intrusive to supportive: recommendations for pervasive advertising
| 10:30
| Break | 11:00
| Presentations & discussion (10 minutes each)
- Thomas Phan: Automated Computational Aesthetics for Online Graphical Advertising
- Susanna Paasovaara, Jussi Huhtala, Minna Isomursu, Jonna Häkkilä, Jani Mäntyjärvi: Studying UI Design for Mobile Advertisement
- Johannes Haeussler, Anett Schuelke, Jochen Bauknecht, Daniel Kraft, and Marcus Kuhnen: Personalized Pervasive Advertisement through Service Blending - Automatically Enriching the Call Experience
- Lang Jia and Paddy Nixon: Trust-based SPAM Prevention for Pervasive Advertising
- Ross Shannon, Matthew Stabeler and Aaron Quigley: Profiling and targeting opportunities in pervasive advertising
- Florian Alt, Albrecht Schmidt and Christoph Evers: Mobile Contextual Display Systems
- Kurt Partridge and Bo Begole: Activity-based Advertising: Techniques and Challenges
| 12:00
| Plenary Discussion
Identifying the central research issue based on the presentations
| 12:30
| Lunch break | 14:00
| Working in 3-4 subgroups focusing on one specific issue | | 15:00 | Plenary presentation and discussion of results | 15:30
| Break
| 16:00
| Working in pairs: concrete and small scale projects
“if I would have funding for a student I would suggest her/him to …”
| | 16:15 | Working in pairs: concrete and large scale projects
“if I would have funding for 30 researchers over 5 years I would …”
| 16:30
| Presentation of concrete project ideas
| 16:45
| Workshop wrap-up and decisions on next steps
| 17:00
| End of workshop
| |