|
IMPORTANT DATES
======================================================================
CALL FOR PARTICIPATION
1st Workshop on Pervasive Advertising
In conjunction with Pervasive 2009 May 11, 2009 - Nara, Japan
http://pervasiveadvertising.org
Submission Deadline for One-Pagers: May 1st, 2009
"The only sure things in life are death, taxes and advertising. Although pervasive technologies cannot avoid death or lessen the pain from taxation, advertising is fertile ground for research on pervasive technologies."
======================================================================
Electronic displays have become ubiquitous and replace traditional posters and billboards. Hence they not only provide a way of showing dynamically updated content, but also means to react implicitly and explicitly to the audience in their vicinity. In order to interact with the target audience, technologies need to be explored capable of identifying the user or his interests / needs.
The current generation of mobile phones come with high speed Internet access and built-in location sensing. Those properties make mobile phones a powerful mediator between the advertiser / advertising platform and the customer.
Social networks such as Facebook, MySpace or LinkedIn are rapidly growing. Such platforms include detailed information not only on the interests of users (based for example on profiles and histories) but also on their network. This information is placed on the Internet and shared with friends or even the public.
These technological advances, and others, change the opportunities and challenges for advertising radically.
Consequently, advertising is becoming one of the major drivers of pervasive computing technology for many end-users (e.g. mobile ads, digital signs, context awareness, RFID). Yet we believe that the attention this topic received in the pervasive computing community does not equal its immediate impact on society.
Taking a positive view we can envision advertisements that precisely match a person’s interests and fit the current situation so well that people enjoy receiving them and see advertising as a pleasant distraction. On the contrary taking a negative view one could imagine a world where people cannot escape from advertisement, where we are continuously tracked and where advertisements reduce the quality of life. Both views even though very extreme are worthy of further discussion. Hence we hope to provide a venue for this discussion by offering this workshop.
ONE-PAGER SUBMISSION AND PARTICIPATION
We ask potential attendees to submit 1 page papers on their vision of advertising in 25 years from now.
More information can be found at http://pervasiveadvertising.org
All submissions must be sent electronically to This e-mail address is being protected from spambots. You need JavaScript enabled to view it The format for submissions is Springer LNCS, the same as that of Pervasive 09. Templates can be found at http://www.springer.com/computer/lncs?SGWID=0-164-7-72376-0
Papers should be no longer than 1 page. All papers must be submitted in PDF. At least one author for each paper is expected to attend the workshop.
Non-archival working notes will be produced containing the papers presented at the workshop. Selected papers from the workshop may be considered for expansion and inclusion in a special issue of a journal.
IMPORTANT DATES
* May 1, 2009: Submission of One-Pager * May 11, 2009: Pervasive Advertising Workshop at Pervasive 2009
WORKSHOP ORGANIZERS
Jörg Müller, University of Münster E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Albrecht Schmidt, University of Duisburg-Essen E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Bo Begole, PARC E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Aaron Quigley, University College Dublin E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it |